Thursday, October 1, 2009

Is there hope for BMW yet?

I was so happy that today I found out that BMW has finially acknowledged that Americans need the 1 series and they will be importing them next year. Will they pull their heads a few more inches out and offer a 4 cylinder and or a diesel in them too?



Is there hope for BMW yet?triumph



In Europe, where tax laws and gasoline prices favor smaller engines and Diesels, they will sell 4-cylinders, and I have no doubt there will be Diesels also.



In the US, where politicians are too timid to tax gasoline to make it expensive enough to make Hummers unsaleable, and sales taxes are set by states, not the Feds, there is no pressure on BMW to move out of their traditional upmarket sport sedan, sports car, and 'sports activity vehicle' constituency and sell an 'economy car.'



They tried it before with the 318i, and while those who bought them are loyal, and love them, from BMW's point of view, they bombed in the market place.



There will be no fours here. IMO there will eventually be a turbodiesel, but not for years, and only if the 1-Series breaks sales records (which I'll bet it does -- Dang! I want one!).



And BTW, they'll all be sans dipstick, like all the current 3-series! If you suspect the oil is low and the dash readout fails (which they have done), and want to know by how much, the only way to find out is for the service tech to drain the oil and measure it, which could put a serious crimp in your travel plans if you happen to be a few miles up from Watson Lake on the Alaska Highway.

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